What is ITOS?

ITOS is a new approach to managing online performance using real-time metrics and intelligent traffic routing.

Typical performance management platforms require you to constantly monitor and manually update your records to keep up with performance demands. This is stone-age thinking, which has historically led to service impacting latency, or worse... outages.

ITOS operates at the root of the Internet, manipulating how traffic is managed on the DNS level. All decisions are made based on real user information gathered in real time, so routing is always current and unique for each location.

ITOS graphic

Download Our Free Ebook

What You'll Learn

  • Benefits of implementing an ITOS solution
  • Evolution of traffic management
  • Performance monitoring
  • Industry valuation and the future of ITOS


ITOS is for Everyone

Whether you’re a small business, corporation, ecommerce, or just use the Internet for communication… ITOS is the next-generation of controlling your brand’s Internet presence.

The ITOS industry strives to bridge the gap by using cloud technology to help companies of all sizes achieve the same performance goals as enterprises. ITOS uses cloud-hosted management platforms to give small businesses the same global infrastructure as a tech giant, without the tech giant price tag.

ITOS by the Numbers


Internet Users

That's half of the world population! The Internet is no longer a luxury, rather it's a necessity. The Internet keeps modern life running smoothly, from our jobs, to our commute, to how we shop, and how people find us. It has become critical that anyone with an Internet dependency take back control over how their audience reaches them over the Internet. That's where ITOS comes in. Source


Things in Use in 2016

That means there were 5.5 million new “things” being added to the Internet every single day in 2016! IoT (Internet of Things) is such a massive industry, it is actually shaping the future of traffic management. IoT was one of the leading motivators for cloud adoption, because cloud-based networks are highly flexible and are able the scale for rapid growth without requiring additional infrastructure. Source


Things Predicted to be in Use by 2020

IoT isn't slowing down anytime soon. Even if you aren't in the IoT industry, you need to protect yourself from a new breed of DNS-based attacks that are hijacking IoT devices to attack targets with floods of information. Cloud-based network and intelligent traffic routing will be your best defense. Source


Value of the ITOS Industry by 2020

As the Internet continues to evolve, audiences are more demanding, and attacks become more complex... Every business from small to enterprise need to have a traffic management solution that won't break under the pressure. ITOS ensures 100% availability and optimal performance of your domains. Source

How ITOS Works


  • Measure performance from dozens of strategically placed monitoring nodes.
  • Capture real-time user data: response time, traffic load, connection type, and availability.
  • Verify enterprise connections/providers.
  • Get alerts of performance related issues as they are happening.


  • Analytics from monitoring nodes determine what aspects of your Internet presence need to be optimized: DNS, ISP Efficiency, Regional/locale specific issues.
  • Real-User Monitoring (RUM): Make unique decisions to optimize performance for users based on real-time metrics.
  • Real-Time Statistics (RTS): See your incoming queries as they are happening in real time! You can even use this tool to anticipate and identify DDoS attacks.


  • Use the analytics and intelligent suggestions from Sonar to make informed routing decisions: Load Balancing, Failover or a combination of the two.
  • Performance will continue to be monitored for any changes, and any changes in routing will be automatic.
  • All of this is possible due to our 14+ years of experience building and optimizing fifth generation IP Anycast + networks. Built by the experts who designed the fastest and most reliable DNS provider, DNS Made Easy.
  • Route with Confidence. Our services are backed by a 100% uptime SLA.

Try Constellix Today, It's Free for a Limited Time!